Did you read his conclusion? The book is rescued by a thread of ideas that focus on one theme - that less ambitious, more straightforward products can often bea

Did you read his conclusion? The book is rescued by a thread of ideas that focus on one theme - that less ambitious, more straightforward products can often beat 'better' products. And, this time, they give good examples - of the recent uptake of simple fixed-gear bikes, and the popularity of the flip phone