Indeed, the political class is frighteningly relentless at churning out new versions their doublespeak vocabularies designed to balkanize the voting population.

Indeed, the political class is frighteningly relentless at churning out new versions their doublespeak vocabularies designed to balkanize the voting population. As you rightly stated, these "power words" change with the political climate, but they all serve the same purpose: to divide and conquer. Balkanize the voter base in any way possible, and you have a fractured and easily controlled populace. It appears modern democracy has been fully gamed.