"the regulating body decided that LTE, the name given to the technology used in pursuit of those standards, could be labeled as 4G if it provided a substantial

"the regulating body decided that LTE, the name given to the technology used in pursuit of those standards, could be labeled as 4G if it provided a substantial improvement over the 3G technology. Immediately networks began advertising their connections as 4G LTE, a marketing technique that allowed them to claim next-gen connectivity without having to reach the actual required number first; it would be like the U.S. claiming they had landed on the moon because they got pretty close and the spaceship that got them there was a lot better than the previous ship."