Even non anonymous crowds contain destructive assholes - see plenty of anecdotes and write-ups of businesses. Identification however lets traditional social mec

Even non anonymous crowds contain destructive assholes - see plenty of anecdotes and write-ups of businesses. Identification however lets traditional social mechanisms handle the issues to the extent they are able to handle them in real life. The other examples in the article mentioned friends recruiting friends based on utility which tends to be a really good way of preventing dodgy behaviour. The same effect has been used in micro financing in South America where social reputation and therefore stigma is used in lieu of traditional loan guarantees.