Hmmm. It makes sense for magazines, where people tend to flip the pages until something catches their eye. But in online content like this, it seems that once s

Hmmm. It makes sense for magazines, where people tend to flip the pages until something catches their eye. But in online content like this, it seems that once somebody's on your webpage and past the fold, a pull quote might not have a significant impact on whether they read the article or not. And for skimming/previewing, I suspect section headings are comparatively effective. Of course, I have no data to back that up. For me, they just create stress when I'm reading. I see one of these pull quotes coming and I think "I should just skip this - I know they'll repeat themselves further down, or that this quote will be a repeat of something said earlier, so I should save myself the time and skip it." But then when I try to do that, the thought becomes, "but what if this quote is unique and not just some text copy-pasted from elsewhere? I need to read it, otherwise I might not understand the rest of this section." And of course, I see these pull quotes edging up from the bottom of the screen a few sentences in advance, and so all this thought distracts me and I invariably have to reread the surrounding text because of that. Hopefully this is something particular to me and pull quotes don't cause others this kind of irrational stress. In any case, thanks for answering my question.