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Resonates a lot with me, would you mind sharing any resources you have found useful to develop these practical skills in marketing? i.e. maybe Moz for SEO
by jackgolding 10y ago
Resonates a lot with me, would you mind sharing any resources you have found useful to develop these practical skills in marketing? i.e. maybe Moz for SEO
- 20years 10y agoI generally do not start out with SEO or worry much about organic rankings. Depending on the target, I start with Google & Bing PPC, Facebook Ads, Reddit Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads. This does take some investment upfront but allows me to gather data and test conversions quickly. Based on the data/conversions/feedback from these sources, I fine tune and tweak. After a few weeks, you will have a ton of keyword and search data from your PPC ads and Google Webmaster tools. If I see some low hanging fruit search terms from that data, I will then invest in trying to get them ranked organically. Make sure and setup a Google & Bing webmaster account and analytics. I have also developed my own software that I use on all my sites that captures a ton of other data that I want to see. Google Analytics isn't always accurate and doesn't always give me exactly what I want to see to make educated decisions.
- jackgolding 10y agoThanks for this thorough response!