but how did your article get onto social media? Was it one of the 20 people who read your RSS feed and linked to it on twitter and elsewhere? Been there, done

but how did your article get onto social media? Was it one of the 20 people who read your RSS feed and linked to it on twitter and elsewhere? Been there, done that, got the Hackernews Karma. But if you want to optomise for casual readers vs people who want to actively subscribe to your content...