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When I was working at a "pro-audio" company a few years back I remember complaining that "no pro musician would ever want this feature; it's a gimmick". I deci
by wheels 17y ago
When I was working at a "pro-audio" company a few years back I remember complaining that "no pro musician would ever want this feature; it's a gimmick". I decided to talk to the product manager about it.
He told me very few of our customers were pro-musicians. They were mostly people who liked the idea of being pro-musicians, but mostly dorked around with the stuff at home. And they liked gimmicks.
I suspect that's the same for this sort of conference. It's not for people doing lean startups, it's for people that like the idea of doing them, but are probably working at cushy jobs telling themselves that next year they'll really take the plunge.
And that's fine, really. There are a lot of markets that wouldn't be viable if they were limited to professional practitioners.
- DanielBMarkham 17y agoThe same is likely true of startups and places like HN or Mixergy.
- gridspy 17y agoThat is good, since many of the startups here need paying customers -> Those customers would have to have money to spend. Having a forum of startup friendly hackers to publicise to is extremely useful.
- blasdel 17y agoAnd the actual musicians, save for rich nerds like Reznor or Timbaland, tend not to spend their money on $700 pro audio software — they pirate all of it. That does lead to another aspirational pathology: it's not hard to download all of it, but it's very hard to even try a small fraction of it. Scarcity helps you focus on a set of tools.