Is there any quantitative study of this winners/losers bifurcation? In my own anecdotal experience I see a bifurcation, but it's more of a "big winners" vs. "ev

Is there any quantitative study of this winners/losers bifurcation? In my own anecdotal experience I see a bifurcation, but it's more of a "big winners" vs. "everyone else" split. Most of us are "everyone else," but if you're on the internet every day looking at the "big winners" you feel like a loser.