Core issue I see is that there are different types of innovation, some are in the right direction, some are in the wrong direction, and most are just something

Core issue I see is that there are different types of innovation, some are in the right direction, some are in the wrong direction, and most are just something new. First step to an innovative culture is to not trying to make everyone the same, which is likely one of the most basic ingredients of real change. Next is to help people be innovative in a way that's what is need; mainly see thinking like this at successful advance R&D labs.