Right, they couldn't let it be its own thing. It always had to be under the umbrella of some other thing that nobody actually wanted. It's one thing to make som

Right, they couldn't let it be its own thing. It always had to be under the umbrella of some other thing that nobody actually wanted. It's one thing to make something nobody likes, it's quite another to make something very popular and then drown it in social-sauce till its users don't want anything to do with it anymore.