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> There is one good thing about affiliate marketing though: ad blockers do not harm your business. They can if you use something like Viglink. That's another r
by nsgi 10y ago
> There is one good thing about affiliate marketing though: ad blockers do not harm your business.
They can if you use something like Viglink. That's another reason to roll your own solution. Really don't understand why they decided to go through them just to avoid a bit of regex.
- billmalarky 10y agoWhy roll your own first when you can use an out of box solution to see if the monetization is a good strategy before investing engineer time into it? If it's a good fit they can always roll their own later. Hell, they may be rolling their own right now but wanted to start capturing the additional revenue at a lower margin immediately. >just to avoid a bit of regex I've never heard of Viglink and am too lazy to google, but I'd wager the real value provided by the company isn't adding affiliate codes, but rather strong analytics features allowing you to optimize revenue across different affiliates etc.
- AznHisoka 10y agoIt's the regex and the fact you can partner with any retailer automatically without individually applying to all of their affiliate programs. Reddit surely surely are implementing an in house solution (or maybe I'm giving their management too much credit)
- Twirrim 10y agoGood enough is often good enough. Why shove non-trivial amounts of engineering effort into it when you can take advantage of a service? If there's enough money in it then maybe it would be justifiable to put engineering effort into it themselves. In the mean time "free money" for minimal effort.