4 ms·

Snapchat's revenue for 2015 was reportedly $59M [0] which does not seem to support their current valuation of $18B. i am not sure if they did native advertisin

Snapchat's revenue for 2015 was reportedly $59M [0] which does not seem to support their current valuation of $18B. i am not sure if they did native advertising in 2015 like the nike example you suggested. i suspect that they are going to have to get _significantly_ more aggressive with advertising or come up with a different business model altogether. [0] http://techcrunch.com/2016/05/26/snapchat-series-f/ http://techcrunch.com/2016/05/26/snapchat-series-f/

coke12 10y ago
Look at how fast they're monetizing: https://tctechcrunch2011.files.wordpress.com/2016/05/snapchat-2015-rev.png?w=1250&h=524 https://tctechcrunch2011.files.wordpress.com/2016/05/snapcha... (from the article). I'm sure the first half of 2016 has been insane.
rhizome 10y ago
they are going to have to get _significantly_ more aggressive with advertising Only if their monetization plan is being led by someone from a news site. Snapchat being what it is, they would be smarter to sell less for more. That is, if you don't have (much) advertising and a lot of demand, the little real estate you do cede to monetization is more valuable. They don't have to do takeovers.