The point is deep within the article and it's this: We've heard reports that Google shares ad revenue with its partners—if a customer buys a Verizon Samsung ph

The point is deep within the article and it's this: We've heard reports that Google shares ad revenue with its partners—if a customer buys a Verizon Samsung phone, performs a Google search, and clicks on an ad, Verizon and Samsung get a portion of that ad revenue. So, penalize partners by reducing or eliminating that revenue sharing if they don't push out updates. If an OEM exceeds the curve and stays up to date, increase the amount of revenue sharing.