It's a bit strange to call this a venture in the way the article does. From the last paragraph, Trump didn't actually invest any money at all into the business

It's a bit strange to call this a venture in the way the article does. From the last paragraph, Trump didn't actually invest any money at all into the business, and it doesn't seem like he provided much input or help in the way of media connections, design, etc. FreelinQ developed the hardware and Trump let them install it in his tower, then cut ties when it didn't work well.