> Unlikely. But the fact that the phenomenon does exist demonstrates that people ARE interested in advertising under certain circumstances. I think it demonstr

> Unlikely. But the fact that the phenomenon does exist demonstrates that people ARE interested in advertising under certain circumstances. I think it demonstrates that people are desperate for a common experience (usually to make small-talk about.) Superbowl ads are convenient since it is a safe subject to bring up for both people who watched the game as well as those who do not care or or do not understand the game. This is also why we have celebrities.