4 ms·

revenue took off when they moved from Adsense to other ad promoters For those of you struggling with adsense, take note.

• Tichy 17y ago
  When is a good time to switch, and where to? Does it make sense for smaller sites, too?
  • idoh 17y ago
    So, my 2 cents: First, sign up with as many ad networks as you can. Then, note the CPMs that you are getting with each ad network. Finally, chain the ad tags together using minimums and redirects. For example, say you've tried 5 ad networks: A, B, C, D, and AdSense. Put ad tags from A on your site, and redirect to B if A goes below a certain minimum. Then redirect to C if B goes below another lower minimum. Keep redirecting until you get to AdSense, the internet's remnant provider. Every once in a while, check in and make sure that your redirects and minimums are making sense. If you do this, then you'll be capturing a pretty high CPM. To my knowledge, almost all networks support this structure, except for AdSense, which doesn't redirect and therefor goes at the end of the chain.
• axod 17y ago
  Yeah that part was very interesting. We all know adsense revenue is a sort of lower end mark of what is achievable, but it's not always obvious what other ad promoters to try. Any good ad networks people recommend?
  • jfarmer 17y ago
    The best ad network is no ad network, if you have enough aggregate demand to warrant it.
    • axod 17y ago
      eg Employing your own ad sales staff to manage campaigns, and thus cut out the 30% or so that ad networks take?
      • jfarmer 17y ago
        It's not just about the cut. You can sell inventory for more than the ad networks sell it (their business is about volume and teeth whitening ads).