> The only reason the author gives for taking this position is that "Participating on someone else’s operating system means you’re on their turf. Maybe the poi

> The only reason the author gives for taking this position is that "Participating on someone else’s operating system means you’re on their turf. Maybe the point is too subtle? I'm a user that has a hard time with Google apps because I don't use them all the time. If I used them more often, I think I would get used to them, but that doesn't help me start using them. One thing that does help is by being familiar. Google might believe that familiarity is damaging to their brand, and perhaps it is, but I'm used to all of the apps I use being familiar, and so many familiar applications juxtaposed next to Google's unfamiliar applications just makes me think that Google doesn't give a fuck about me.