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I think it's more towards the school of thought of 'if it isn't easy, most people won't. Installing an ad blocker isn't as easy as installing an add on someone

I think it's more towards the school of thought of 'if it isn't easy, most people won't. Installing an ad blocker isn't as easy as installing an add on someone links, you have to actively search for it (and require root on Android? Not 100% sure about that. For chrome this is, I have ff on my Android).

NoGravitas 10y ago
If you want to block ads in apps as well as the browser, you have two options. One is an adblocker that's implemented using the VPN API. This doesn't require root, but it does mean that all of your data usage will appear to come from the adblocker app, rather than your specific apps. The other is to use an app that adds blocklists to /etc/hosts. This does require root.