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I'm not sure how valid that claim is, since Content Blockers are a thing on iOS and I'm sure there are similar solutions on Android.

• marak830 10y ago
  I think it's more towards the school of thought of 'if it isn't easy, most people won't. Installing an ad blocker isn't as easy as installing an add on someone links, you have to actively search for it (and require root on Android? Not 100% sure about that. For chrome this is, I have ff on my Android).
  • NoGravitas 10y ago
    If you want to block ads in apps as well as the browser, you have two options. One is an adblocker that's implemented using the VPN API. This doesn't require root, but it does mean that all of your data usage will appear to come from the adblocker app, rather than your specific apps. The other is to use an app that adds blocklists to /etc/hosts. This does require root.
• iofj 10y ago
  That only works because of another bit of anticompetitive behavior, on the side of Apple. There is in fact only a single browser available on ios (without hacking/sideloading) : Apple Safari. The Chrome and Firefox browsers are skins over embedded Safari [1] + utilities (such as bookmark/password sync) (technically it uses UIWebView, which is Safari). So, it is despite Google's sincerest efforts that Chrome has adblocking on ios. [1] https://developer.chrome.com/multidevice/ios/overview https://developer.chrome.com/multidevice/ios/overview