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You can do that under UK law (probably elsewhere too). If your brand identity has a strong, identifiable colour scheme you can register it. I can't remember if
by teamonkey 17y ago
You can do that under UK law (probably elsewhere too). If your brand identity has a strong, identifiable colour scheme you can register it. I can't remember if it's a trademark or a designmark, but it falls under trademark law.
See also Orange, who have registered their shade of orange. The "Easy" brand (easyJet, easyEverything etc.) use a similar shade of orange across their brands. But Orange were there first and when easyMobile was started it wasn't allowed to use the traditional orange-coloured branding.
- nkassis 17y agoI don't remember where I saw this but I believe IBM has a certain shade of blue trademarked.
- bobbyi 17y ago© 2009 United Parcel Service of America, Inc. UPS, the UPS brandmark, and the color brown are trademarks of United Parcel Service of America, Inc. All rights reserved.
- Silhouette 17y agoSure, you can be associated with a certain colour such that anyone else in your field who was using the same colour might be confused with your organisation, and the law might legitimately protect against the misrepresentation in that case. IIRC, this is one of those legal issues where finding a case that actually went to court is quite difficult, because the major cases tend to settle instead, but perhaps there has been the occasional definitive ruling. In any case, though, that is not what Royal Mail's wording used to say. They didn't claim, say, Pantone colour X. They claimed "red".
- teamonkey 17y agoFrom Wikipedia: http://en.wikipedia.org/wiki/Royal_Mail#1960_to_present http://en.wikipedia.org/wiki/Royal_Mail#1960_to_present Contrary to urban myth, Royal Mail does not own the trademark on the colour red, but a specific shade of the colour red: "Royal Mail, the Royal Mail Cruciform, the colour red (as part of the Royal Mail logotype) and SmartStamp are all registered trademarks of Royal Mail Group plc."
- Silhouette 17y agoExactly. That's not what it used to say. I know that, because before I posted my original comment, I checked some printed matter from about three years ago, and the parenthesized part wasn't there.