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This sounds like an "Internet of things" opportunity: an implant that monitors an animal's temperature, antibody levels etc. Then they could target only the a
by ttraub 10y ago
This sounds like an "Internet of things" opportunity: an implant that monitors an animal's temperature, antibody levels etc. Then they could target only the animals with telltale symptoms.
- has2k1 10y agoThe implants still have to be cheaper than the antibiotics.
- mjevans 10y agoSo you're saying the correct answer is a massive tax on all antibiotics not dispensed in response to a human doctor's prescription for a patient that is seen?
- ttraub 10y agoThe implants would likely be pretty cheap -- a one time purchase of an RFID sensor encased in glass or similar non-immunogenic coating. RFID tags are on the order of a few cents. Probably this type of sophisticated sensor is going to be more like a few dollars in quantity. The reader and the software are going to be a few hundred dollars or maybe a couple thousand. But it's a one time investment, plus ongoing implants as the herd changes over time. I suspect the main selling point is going to be the one-time capital investment aspects and the fact that antibiotics are being painted as an undesirable additive in meat and dairy. When the general public starts to dislike a substance, suppliers scramble to distinguish their products, e.g. "No added growth hormones" and the like.