"If a snapchat clone came out tomorrow, snapchat wouldn't be as sticky." What makes you say that? Do you know how hard it is to get your social network to move

"If a snapchat clone came out tomorrow, snapchat wouldn't be as sticky." What makes you say that? Do you know how hard it is to get your social network to move to a new thing? The clone would have to have an amazing benefit, which Snapchat would be in a decent position to clone themselves.