This. The sponsored filters show up in my friends stories all the time. I also see sponsored filters based on events and location. I actually find myself watchi

This. The sponsored filters show up in my friends stories all the time. I also see sponsored filters based on events and location. I actually find myself watching the sponsored stories pretty regularly too. It's a great way to fit news into small bitesized chunks, and I can't imagine the buy in for those is cheap.