I think this is a smart move and a good observation. Specifically with respect to Twilio, because I already know about their services. Having needed this kind o

I think this is a smart move and a good observation. Specifically with respect to Twilio, because I already know about their services. Having needed this kind of integration as a business need previously, I am aware of what services they are offering. What I'm saying is that I don't think this is a discovery problem for Twilio. All of their marketing and sales efforts seem to be focused on asking me to get to know Twilio's services better. But I already know what they offer (I just don't want to buy a short code). I'm pretty sure most other people shopping for this kind of integration are in the same boat (already aware of what Twilio is selling). Spending money to make sure people know what Twilio is selling seems redundant to me. Just for one point on the graph.