> with AWS and the like, building software is so cheap. Yes and no. Developers aren't cheap. Lobbyists and lawyers (e.g., Uber) even less so. AWS makes it chea

> with AWS and the like, building software is so cheap. Yes and no. Developers aren't cheap. Lobbyists and lawyers (e.g., Uber) even less so. AWS makes it cheap to get started, but it's not so cheap once people actually start using your service. If I were starting a business, I'd aim for organic growth. But admittedly, in hyper-competitive spaces or businesses that involve scaling a user base fast and cashing in on ad revenue after you have a lot of eyeballs, there can be a lot of legitimate up front costs.