3 ms·
Let's play the devil's advocate for a second. FY13 FY14 FY15 Sales and marketing: 21,931 33,322 49,308 Just turn it off a
by mbesto 10y ago
Let's play the devil's advocate for a second.
FY13 FY14 FY15
Sales and marketing: 21,931 33,322 49,308
Just turn it off and now you have a $11M profit. NetSuite and SuccessFactors did it in 2008 and they're both profitable, or at least were in NetSuite's case (NetSuite has recently pushed hard on S&M, hence a decline in profit in the last few years, probably because the market is dictating to do so and money is cheap).
EDIT: Grammar.
- fapjacks 10y agoI think this is a smart move and a good observation. Specifically with respect to Twilio, because I already know about their services. Having needed this kind of integration as a business need previously, I am aware of what services they are offering. What I'm saying is that I don't think this is a discovery problem for Twilio. All of their marketing and sales efforts seem to be focused on asking me to get to know Twilio's services better. But I already know what they offer (I just don't want to buy a short code). I'm pretty sure most other people shopping for this kind of integration are in the same boat (already aware of what Twilio is selling). Spending money to make sure people know what Twilio is selling seems redundant to me. Just for one point on the graph.
- shostack 10y agoI'd be surprised if they are targeting just developers and people knowledgeable about the tech. A lot of that is probably focused on reaching PHB's in enterprises who don't know what Twilio is or why they should care until a sales person takes them to an expensive lunch to explain it.