It's worth remembering that on a human scale, the Internet is still in its infancy. It took a looooooong period of industrialization before we had anything clos

It's worth remembering that on a human scale, the Internet is still in its infancy. It took a looooooong period of industrialization before we had anything close to a mass railway system. The Snapchats of today are just looking to do things differently enough to make some coin before the real next big thing arrived. It's like how much customization for AIM and other desktop messenger accounts existed before smartphones, but then after smartphones became ubiquitous, there is no "profile" or anything that takes up real estate. Just your name and your messages. Going back to industrialization, just look at bikes. There were zillions of kinds of bikes in that era but nowadays we only really know 2: on-road and off-road. So even if things seem crazy now, it will only be crazy in retrospect as we live through a more technologically reasonable future.