It does work though, unfortunately. I do the occasional social media post on my company's FB and LI pages, and the ones that with click-bait titles consistently

It does work though, unfortunately. I do the occasional social media post on my company's FB and LI pages, and the ones that with click-bait titles consistently do 2-3x better in view count -- all of my top performing posts have click-bait titles. At least for now we can recognize/detect that our psyches are being preyed upon (soon we will not, as the art of clickbait evolves and starts using machines)... It's a sad world we live in.