The way that Daring Fireball does ads is a product of the entire way that Gruber runs the site - you can't only talk about ads. Not to mention the point that Gr

The way that Daring Fireball does ads is a product of the entire way that Gruber runs the site - you can't only talk about ads. Not to mention the point that Gruber can do whatever he wants with his site and does not need to maximize revenue or provide a venture-scale return. He certainly makes a lot of money with ads the way they're set up - he could certainly make more with "better" ads. He deserves a lot of credit for valuing his readers so highly. Can you point to a single Imgur-like property using the sort of ads you cite to generate any kind of significant revenue to the point where they could possibly offer a return on venture cash? I don't know of a single major web property running that style of ads that does so successfully. In fact, we see progressively worse ads are what publications are choosing to run instead (looking at you WaPo, running inline "videos" on mobile that are really huge GIFs). I agree that it sucks - certainly no argument there. But I am unaware of anywhere where what you're suggesting is working competitively with unobtrusive options.