I understand the geofencing and tying devices to individuals, but I don't get the ad targeting. They appear to be using banner ads, which can't be placed in Fa

I understand the geofencing and tying devices to individuals, but I don't get the ad targeting. They appear to be using banner ads, which can't be placed in Facebook or Google Ads. I didn't think old-fashioned banner ad networks had any real penetration among “normals”.