I guess most people here, including me, are conditionalized to regard anything advertised as categorically unverified and possibly false. I didn't say advertisi

I guess most people here, including me, are conditionalized to regard anything advertised as categorically unverified and possibly false. I didn't say advertising would work for nobody, however. The advertised data filtered through a number of acquaintances and backed up by empiric knowledge slowly evolves into actual information. A new product basically flows through a pipeline where only some people need to buy something "blindfolded" and the rest can then enjoy the product if it turns out to be any good. Yeah, Dell has to initially tell "we're Dell, we make these computers, please try out a few of them". That's pretty much the only piece of information to which all advertising reduces to. The rest of the advertising mumbojumbo is only there to cut people off the said word-of-mouth pipeline and encourage them to buy it now, i.e. blindfolded with no prior experiences.