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It's a UI element and a UI with just one element is an UI already, so an UI-element is itself an UI. Let's argue semantics on a Site for Hackers.

• onli 10y ago
  Advertising is a verb (or a genre). It is not an ad. An ad itself can use dark patterns (good example: the skype ads looking like UI elements) – but that does not make advertising itself one.
  • conceit 10y ago
    Ad is short for advertisement, but I pull the "I'm not a native speaker" card.