Okay HN boys, I think we can figure this out. Here's what we have so far: - Its about monetizing twitter - Needs someone familiar with social network ad rates

Okay HN boys, I think we can figure this out. Here's what we have so far: - Its about monetizing twitter - Needs someone familiar with social network ad rates and companies that buy social advertising so that he can price his product properly - "Ridiculously simple" that it can be summed in 1 sentence - Not adwords for twitter apparently, claims he's never seen this done before. The fact that he needs someone familiar with selling to companies means the buyers will be businesses. The fact that its monetizing twitter means his publishers will be twitter users. So he'll be facilitating advertising from businesses to tweets on twitter users. I suppose publishers can join his network, select categories of products/services they're ok with tweeting about, and then get paid for tweeting out sponsored messages. Anyone else have hypotheses?