I understand geofencing and connecting devices to identities, but I don’t get the “delivers ads to smartphones” part. They appear to be banner ads, so they’re

I understand geofencing and connecting devices to identities, but I don’t get the “delivers ads to smartphones” part. They appear to be banner ads, so they’re not putting targeted ads on Facebook or Google. I didn’t think old-fashioned banner ads reached “normals” anymore.