Even a tiny sliver of 1.3 billion people may be worth pursuing once other markets are saturated. There may be no comparison in terms of sales volume sales, but

Even a tiny sliver of 1.3 billion people may be worth pursuing once other markets are saturated. There may be no comparison in terms of sales volume sales, but some might call that a growth opportunity, not a tiny market. Also note that these are new rules being tested, so what goes for Apple might also go for Amazon et al.