3 ms·

I've studied direct mail a little bit, and one of the more counterintuitive things is that generally long sales letters perform a lot better than short ones. I

I've studied direct mail a little bit, and one of the more counterintuitive things is that generally long sales letters perform a lot better than short ones. I believe the recommended length for letters by mail - at least in the past - was 5-6 pages.

Semiapies 17y ago
Perhaps it's people falling prey to a time-spent version of the sunk cost fallacy?