Right, but that's a captive market. No one goes to Sheetz for food; they stop there for gas and grab something to eat while they're stopped. So making the food

Right, but that's a captive market. No one goes to Sheetz for food; they stop there for gas and grab something to eat while they're stopped. So making the food ordering process a bit less pleasant is NBD. McDonalds has to compete with other chains and prices are already bottom barrel. In McDonal's case, taking human interaction out of the equation seems like a losing proposition.