Right. I'm saying, they've run out of other ideas. Ads have always been Google's major source of revenue. Now, their to answer to dwindling revenue is to add

Right. I'm saying, they've run out of other ideas. Ads have always been Google's major source of revenue. Now, their to answer to dwindling revenue is to add larger ads to existing apps [1] Bigger and more ads is not very innovative for a tech company. [1] http://www.wsj.com/articles/google-to-increase-size-frequency-of-ads-1464105600 http://www.wsj.com/articles/google-to-increase-size-frequenc...