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This was great. I'm not commenting on the message (though I liked that too, he wrote enough caveats in there to make it responsible.) I mean the writing was gr
by thesethings 17y ago
This was great. I'm not commenting on the message (though I liked that too, he wrote enough caveats in there to make it responsible.)
I mean the writing was great.
I laughed at least 3 times, and grinned most of the rest of it.
It's a really long sales letter. True.
But it also has at least three stories in there that are so entertaining that even if you're a bored millionaire taking a break from counting the vintage restored cars in your airport hangar, and need no career advice at all, you should still probably read the post.
(no affiliation w/Giles or his enterprises)
- jamiequint 17y agoI've studied direct mail a little bit, and one of the more counterintuitive things is that generally long sales letters perform a lot better than short ones. I believe the recommended length for letters by mail - at least in the past - was 5-6 pages.
- Semiapies 17y agoPerhaps it's people falling prey to a time-spent version of the sunk cost fallacy?