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I totally disagree with that advice. A good portion of SEO isn't expensive or time consuming. In fact, none of it should cost money. And a single update to G
by webwright 17y ago
I totally disagree with that advice. A good portion of SEO isn't expensive or time consuming. In fact, none of it should cost money. And a single update to Google's algorithm rarely harms folks who are doing white-hat SEO.
SEO effort is a multiplier. You can have outstanding content and make no SEO efforts and yes, you'll probably do okay. You can have crappy content and be brilliant at SEO and you'll do great, too. The best scenario is to have great content AND great SEO.
Of course, part of SEO IS building something worth linking to (and doing a bit of social engineering to get folks to link to you more than they otherwise would). Check out Mint for an outstanding example of this.
Great content/software and SEO are not mutually exclusive and 95% of the SEO tactics you need can be learned in a weekend and implemented as you go along.