First off, I can't take you seriously after using a dollar sign in Microsoft. That's just a conversation killer for anyone talking seriously in tech. This isn'

First off, I can't take you seriously after using a dollar sign in Microsoft. That's just a conversation killer for anyone talking seriously in tech. This isn't an IRC channel for 13 year olds in 2004. Secondly, the article isn't about what is "better" overall. It's about scaling SQL, and how noSQL isn't always necessary. The "in" thing to do right now is to have noSQL in your stack, blindly, without looking at your project. Or doing expensive migrations to noSQL solutions when you already have an expansive infrastructure built on SQL but need to scale. Wix is just giving insight into their techniques with MySQL and how in the end it made more sense for them than going with something like Mongo. TL;DR: You didn't read the article.