The types of campaigns we run would benefit from more eyeballs. Advertisers don't expect everyone to see or care about their campaigns. Branding campaigns in

The types of campaigns we run would benefit from more eyeballs. Advertisers don't expect everyone to see or care about their campaigns. Branding campaigns in particular are really just designed to get your company in front of as many people as possible and hope a few of them notice. They're simultaneously valuable and notoriously hard to measure the value of. Our job (as far as advertisers are concerned) is to get the ads in front of whoever we can. My gut feeling is that people who block ads globally but see them on Ars would actually notice/respond to them better than people who are just generally banner blind. If the majority of the people who've emailed us are to be believed, they don't see anything else on the page except ads when they have ads enabled. I bet advertisers would kill for that. ;) The biggest problem is that there's no chance someone blocking ads is going to see an ad, and there's a real (but maybe tiny) chance that same person would respond to an ad. There's an even better chance that they'd respond to a really nice campaign that "spoke" to them.