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Their videogame deal with Lego seems to be working out OK. And they've got loads of experience licensing out their IP for toys etc.
by KJP191 10y ago
Their videogame deal with Lego seems to be working out OK. And they've got loads of experience licensing out their IP for toys etc.
- Varriount 10y agoLego is likely one of the few companies with sufficient clout and experience to actually work with Disney on videogames. Not only does Lego possess a valuable product that other companies can use as promotion material, but they also possess the experience of developing videogames which use other companies' IP (or at least, the experience to mediate between whatever company they contract to develop the game and the company possessing the IP).