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SEO can be expensive and time consuming, and a single update to Google's algorithm can send you back to the drawing board. My advice: take all of the time and
by bradrydzewski 17y ago
SEO can be expensive and time consuming, and a single update to Google's algorithm can send you back to the drawing board.
My advice: take all of the time and money and, instead of SEO, focus on making your product great or creating great site content.
If you have a site worth visiting, the quality linking and SEO will eventually take care of itself. People will blog about your site and link to it without you having to do anything other than being the best at what you do.
- webwright 17y agoI totally disagree with that advice. A good portion of SEO isn't expensive or time consuming. In fact, none of it should cost money. And a single update to Google's algorithm rarely harms folks who are doing white-hat SEO. SEO effort is a multiplier. You can have outstanding content and make no SEO efforts and yes, you'll probably do okay. You can have crappy content and be brilliant at SEO and you'll do great, too. The best scenario is to have great content AND great SEO. Of course, part of SEO IS building something worth linking to (and doing a bit of social engineering to get folks to link to you more than they otherwise would). Check out Mint for an outstanding example of this. Great content/software and SEO are not mutually exclusive and 95% of the SEO tactics you need can be learned in a weekend and implemented as you go along.
- strebler 17y agoI'm not so sure this is true. We had one site up for a few months and eventually realized we had done something silly (WRT SEO) with our internal site/link structure. So we did a minor fix and within a week Google had indexed twice as many pages as before (& ramped up traffic too). Sometimes it's the obvious.