> people mostly wilfully accept to be tracked by companies Most people accept this because they do not know the extent to which they are being tracked, and bec

> people mostly wilfully accept to be tracked by companies Most people accept this because they do not know the extent to which they are being tracked, and because they assume their data isn't being widely shared for purposes beyond being served 'better' advertisements. Most people accept tracking because they don't understand the implications of mass surveillance. Most people are unwilling to think about their government's efforts towards population-scale control. Even in the era of surveillance whistleblowing, it is still taboo, and in the realm of conspiracy, to speak of these things. I think the reality is that the demand for truly private platforms will remain very small because people trust Google and Apple, and at the end of the day, they have 'nothing to hide', so mass surveillance does not affect them.