I posted this on Reddit when I saw this article there: I'd really love a process by which you can automatically say 'I block these types of ads', and the site c

I posted this on Reddit when I saw this article there: I'd really love a process by which you can automatically say 'I block these types of ads', and the site can choose to serve you content or not based on that. What we have at the moment, where a lot of people get harangued by malicious advertisements, and a lot of people block even the most harmless ad content, is a really unfair to both sides. A way to auto-negotiate what you're willing to 'pay' would be excellent. As things stand, I don't block ads, but I'd really like to be able to block the worst of them without screwing people over. This would also separate out the people who are legitimately concerned about malware and excessively intrusive ads from those (sadly, I suspect, the majority) who simply don't want to pay for others' work.