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"our ad inventory is being hammered by ad blockers" Why are you trying to monetize your audience through ads if they aren't interested? If you could disable a
by sdh 17y ago
"our ad inventory is being hammered by ad blockers"
Why are you trying to monetize your audience through ads if they aren't interested? If you could disable all those ad blockers do you believe that same ad inventory would be of any value to an advertiser? Maybe in the very short-term it would, but in the long run it won't provide any measurable value to an advertiser.
You should move away from an ad supported model and focus on sponsored content, buying guides, case studies, etc. There are much better ways to monetize tech-centric content.
- mrkurt 17y agoDo you not see the problem with sponsored content or (I assume) paid for case studies? We do not want our writers to be aware of ad campaigns when they're writing something. We've run relatively negative content for almost every single advertiser that's ever bought spots on Ars. Do you really want them having any level of influence over what people write? We run buying guides quite somewhat regularly. Our audience doesn't want more buying guides, though. They basically want what we already write.