My concern with asking "How can ads not suck?" is the limitation of the answer. If I take one step back from the question, my view of the problem shifts and the

My concern with asking "How can ads not suck?" is the limitation of the answer. If I take one step back from the question, my view of the problem shifts and the potential solutions grow. Your concern isn't about ads and ad-blockers, it's about generating revenue from a site. You think that ad-blockers are affecting your revenue. They aren't. How you're advertising is affecting your revenue. I'd start with the question "How can I generate revenue without using ads?" Others may have better questions.