Ad blocks are an obnoxious business condition, but they're one that can push savvy media companies into not only doing right by their readers Or, they may pus

Ad blocks are an obnoxious business condition, but they're one that can push savvy media companies into not only doing right by their readers Or, they may push savvy and not-so-savvy media companies into serving up advertising content that's more difficult to block. Like ad content embedded directly in the content. It's an arms race, and the escalation isn't going to be pretty.